Imagine you fancy a change (of job, of scene, of whole and total country of residence). So you're on the look out for opportunities of gainful employment in your target region because it's not by clicking your dainty red heels together and affirming "there's no place like home" that you're magically going to wing your way to where you want to be. And, having barely clicked "publish" on the jobs website to send your CV off into the cyber-world to find potential suitors, already 2 emails grace your inbox, with expressions of interest from the promised land. Except that, they are offering a job that you really would like to do, in either Yorkshire or Cheshire. And you wanted Scotland.
It's a toughie.